You’ve made it easy for your supporters to pledge a gift in their will. Now, you just need to let them know about it.
When letting supporters know about your new partnership, we highly recommend a dedicated announcement email or an inclusion in your next regular newsletter.
Here are some templates and copy suggestions to get you started.
Dedicated partnership announcement
Hi [Name],
As the [CEO/Head of Fundraising at Organisation Name], I am writing to you today with some exciting news that not only benefits you, but also our mission to [organisational mission].
We have recently partnered with Gathered Here, Australia’s most trusted online will platform, to help you write your will for free.
This partnership comes as many of our supporters have expressed an interest in pledging a gift to [Organisation Name] in their will. When we hear this, we are more grateful than words can express and we want to make the process as easy as possible for all of our lovely supporters.
We know that traditional estate planning can be costly and time consuming but [Organisation Name] supporters who write a will via Gathered Here can do so for free, in a matter of minutes. Wills can also be updated, for free, as many times as you like.
You don’t have to include a gift to [Organisation Name] to claim your free online will, but we hope you consider supporting us once again.
[Start writing your free will]
Gifts pledged in wills account for roughly 25% of all charity revenue in Australia. At [Organisation Name], they ensure we can continue our work to [area of work] now and for generations to come.
Even a gift of just 1% of your estate could help us [tangible organisation purchases or achievements].
But the positive impact goes beyond [Organisation Name] and the [Beneficiaries] we help.
Writing a will is also an act of kindness to those closest to you. It gives them certainty in a time which will no doubt be difficult and it ensures your loved ones are provided for as you intended.
Once again, we are proud to announce our partnership with Gathered Here and we hope you take advantage of this opportunity to plan for the future.
Your generosity and support so far has enabled us to continue our important work, and we are grateful whether you choose to include [Organisation Name] in your will or not.
Warm regards,
[CEO or Head of Fundraising
Organisation Name]
Inclusion in a newsletter
Write your will for free today
We’re excited to announce our new partnership with Gathered Here, Australia’s most trusted free online will platform!
If you’d like to include a gift to [Organisation Name] in your will, you can now do so completely for free, and it only takes a matter of minutes.
At [Organisation Name], gifts in wills help us [Organisational achievements or missions]. By including a gift in your will, you can create a lasting legacy of helping [organisation cause].
[Claim your free will today]
Create a legacy with a free online will
Big news! We have recently teamed up with Gathered Here, the most trusted free online will platform in Australia, to help you write your will for free!
Writing a will can save your loved ones emotional and financial stress during an already difficult time. It’s also an opportunity to create a lasting legacy for yourself.
By pledging a gift to [Organisation Name] in your will, you can help protect the work we’ve done to [Organisational achievements or missions], for generations to come.
[Create your legacy today]